From 7 to 9 March, the ITB, the world's largest tourism trade fair, will take place again for the first time at Berlin ExpoCenter City located at Funkturm Berlin. After three years of pandemic, the industry can now look forward to meeting face-to-face this year. The ITB returns with a new concept under the motto “Open for Change”. As a purely B2B event, it is now aimed solely at a specialist audience.
Just how BER implements the concept of smart travel using these innovative digital products and services will also be presented at a press conference on 8 March. This will take place from 11:45 a.m. to 12:00 p.m. in the Hybrid Studio in Hall 5.3. The event will also be broadcast live via the accompanying digital industry platform ITBxplore.
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