We use Facebook Pixel if you have given your consent. Facebook Pixel is a service of Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. Meta Platforms Inc. has its headquarters in the USA (Meta Platforms Inc., One Hacker Way, Menlo Park, CA 94025, USA)
Facebook Pixel is a tracking technology offered by Facebook and used by other Facebook services. It is used to track visitors’ interactions with websites (“events”) after they have clicked on an ad placed on Facebook or other services provided by Meta (“conversion”). The technology used allows the measurement, evaluation and optimisation of the effectiveness of Facebook ads for statistical and market research purposes.
The use of Facebook Pixel by FBB does not allow us to draw any conclusions about the person of the user. The data collected (e.g. the user’s IP address) is transmitted to Facebook by the action pixel. This data is stored and processed by Facebook for the purpose of conversion measurement. FBB receives reports from Facebook on conversion measurement in pseudonymised form. These reports also do not allow any conclusions to be drawn about the identity of the users. However, it cannot be ruled out that Facebook may link the transmitted data with other personal data relating to you (e.g. user data for an existing Facebook account) or that Facebook may use corresponding data for its own further purposes.
A cookie or pixel may be stored on your computer for the purpose of using the Facebook Pixel and tracking corresponding activities.
We have no influence on the scope and further use of the data collected by Facebook through the use of the Facebook Pixel and therefore present the processes known to us: Through the integration of the Facebook Pixel, Facebook receives the information that you have called up the corresponding web page of our website or clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that Facebook will learn your IP address and other identifying features and use them to create your profile.
Data processed by Facebook Pixel: Ads viewed, content viewed, device information, geographic location, HTTP headers, interactions with advertisement, services and products, IP address, items clicked, marketing information, pages visited, pixel ID, referrer URL, usage data, user behaviour, Facebook cookie information, Facebook user ID, usage/click behaviour, browser information, device operating system, device ID, user agent, browser type.
For further information regarding data processing by Facebook please refer to Facebook’s corresponding privacy statement at https://www.facebook.com/about/privacy/
The longest potential storage period on a device set when using the cookie storage method is 1 year.
This service may transfer the collected data to another country. Please note that this service may transfer data to a country that does not provide an adequate level of data protection. It cannot be excluded that the information collected by Facebook is also stored on Facebook servers in the USA. According to the European Court of Justice, the laws of the USA do not guarantee an adequate level of data protection. In particular, your data may be accessed by US authorities without you becoming aware of this and without you becoming aware of this and without you having any effective legal protection against this. Facebook has stated that it has set itself a standard for the transfer of personal data to third countries without an adequate level of data protection that corresponds to the former EU-US Privacy Shield and has promised to comply with applicable data protection laws when transferring data internationally. We have also agreed so-called standard privacy statements with Facebook, the purpose of which is to ensure compliance with an appropriate level of data protection in the third country.
Below you will find the e-mail address of the Data Protection Officer of the processing company.
The legal basis for processing is your consent according to Article 6 (1) lit. a) GDPR to the use of the corresponding technology and, with regard to the transmission of your data to the USA, your consent according to Art. 49 (1) lit. a) GDPR.
You can revoke your consent to the use of conversion measurement with the visitor action pixel at any time and without giving reasons with effect for the future. To do so, please click on the following link: https://www.facebook.com/settings/?tab=ads. The lawfulness of the processing performed until your revocation remains unaffected by this.
To do this, you can access your cookie settings at any time via the corresponding link at the bottom of our web pages and view and adjust your consent at all times.
Furthermore, you can prevent the storage of the cookies by a corresponding setting in your browser software or directly in the settings of your Facebook account.
To exercise your rights as a data subject, you can contact either us or Meta. If we receive corresponding requests then we will forward these, if necessary, immediately to Meta for processing.