Media information

Füchse Berlin and BER take off together
Extensive marketing partnership launched

Füchse Berlin and Berlin Brandenburg Airport have entered into an extensive marketing partnership. The capital city club regularly uses BER as its departure point for its international travels in the EHF Champions League. As part of the new partnership, both brands are looking forward to greater visibility and many great campaigns.

Whenever Füchse Berlin sets off for its Champions League international matches, the team from the German capital always uses Berlin Brandenburg Airport. This extensive new marketing partnership will further strengthen existing close ties between the two organisations. As part of this, Füchse Berlin will again feature prominently this season in BER’s large-format digital advertising. In return, BER will display advertising on the LED hoardings at the “Fuchsbau” in the Max-Schmeling-Halle and, periodically, on the popular foldable hand clappers to loudly support Füchse Berlin during their home matches.

Furthermore, Füchse Berlin and Flughafen Berlin Brandenburg GmbH have agreed on a social media communication collaboration. FBB will feature Füchse Berlin’s departures from BER in its own social media profiles. In return, the team will showcase tips and tricks, as well as innovative BER services, on Füchse Berlin’s social media channels. Two Berlin brands are, therefore, joining forces beyond the capital’s borders.

The partners have also agreed on promotions and half-time competitions. The airport will also be giving away day tickets and VIP tickets for Füchse Berlin’s home matches among its social media followers and staff, and feature an advert in the handball team’s match programme. Whenever the capital’s club is competing for crucial points in Europe, the motto will be heard even more often in future: “Taking off together.”

“Handball has seen a further increase in popularity in recent years. Füchse Berlin is a popular team in the capital region, and their players are genuine role models. Our partnership is aimed at bringing two key players in Berlin’s urban community even closer together and further expanding the public presence of Füchse Berlin and BER,” says Axel Schmidt, Head of Corporate Communications at FBB.

Füchse Berlin Managing Director Bob Hanning is also delighted with the new partnership: “For years, we’ve always enjoyed flying from BER and are delighted that we’re now officially joining forces. We warmly welcome the airport into the Füchse Berlin family and look forward to some great campaigns together.”

© Füchse Berlin